Highlight
- Most adults in US recreational cannabis states exhibit maladaptive responses to health warnings.
- Maladaptive responses are linked to higher reactance, less accurate beliefs about cannabis harms, and reduced intentions to minimize use-related harm.
- BERTopic modeling and EPPM coding provide nuanced insights into consumer resistance and acceptance of warning messages.
- Findings suggest a need for tailored, evidence-based messaging to improve harm reduction in cannabis consumers.
Background
